The ultimate entrepreneur’s guide to making it in business through innovation, experimentation, and careful planning.Do you know why most start-ups fail? What do most would-be entrepreneurs neglect to do? If someone were to ask you why your business is more innovative than your competition, would you know what to say? The world of business is always shifting, moving, and evolving, and if your practices don’t evolve with it, you’ll be left in the dust. At the same time, jumping in without a plan puts you at risk of implementing ideas that never bring about results. So where’s the middle ground? How do you push your start-up or business idea to the front of the pack? With smart moves, carefully evaluated risks, and a systematic approach to testing and experimenting. It’s what you do before you launch an idea that makes all the difference. Are you ready to find out what you can do to practically guarantee success?Bad ideas can waste valuable time and money, drain your resources, and leave you right back where you started. But a good idea? A good idea can take you to heights you never even dreamed of. A good idea can attract the right customers, impress investors, and put your business on track to make the big bucks. Testing Business Ideas for Success will help you weed out the good from the bad and teach you how to effectively test business ideas without throwing all your eggs in one basket. In addition, you’ll also discover: These strategies the most successful companies and consultants use to drive innovationWhy systematic testing is superior, and how to do itExamples of start-ups that have failed, why they failed, and how you can avoid following in their footstepsPowerful start-up experiments to take your business ideas from fledging to flightA critical-thinking approach to decision making that doesn’t rely on guesswork or intuitionAnd much, much more! As a bonus, you’ll read about a few success stories to inspire your path forward and give you the courage you need to step bravely into the unknown. It might seem like a lot of moves in business rely on luck alone, but the truth is that without forward-thinking and careful planning, most business ideas will fail before they’ve even left the ground. Don’t let yourself fall under the statistics of failed businesses. Become the entrepreneur you know you are. To find out how to take your business idea from testing to success without wasting time, money, and resources, click “add to cart.”