Feel Free Read Create a Brand Identity: The Role of Aesthetic in Establishing Brand Identity MOBI
Creating a brand identity is a fascinating and complex challenge for a brand designer. It requires brand design skills and creative drive, as well as an understanding of marketing and consumer behavior. This practical manual is an introduction to this versatile process.The exercises and examples highlight the key activities performed by designers to create a successful brand identity, including identifying the target audience, analyzing competitors, creating mood boards, naming brands, designing a logo, presenting to customers, rebranding and launching a new identity.Throughout the book you will understand brand identity, strong brand identity keys, brand strategy, design elements (logo, colors, etc.) and more in preparations for the content of other guides to come.About The AuthorErtac Emir Volkan is the author of many Lifestyle & Business books, some personal improvement books and also other non-fiction guides.
