5 major points of product strategy renewal (Japanese Edition)
5 major points of product strategy renewal (Japanese Edition)

Read Now 5 major points of product strategy renewal (Japanese Edition) PDF

忙しい社長が３０分で要点をつかめる、JCPO社長のためのエッセンスブックシリーズ。自社の主力商品を強く大きく輝かせ続ける戦略リニューアルの具体ポイントを、分かりやすく提示。 販促にあけくれて体力がなくなっていく企業が多い中、企業が懸命に築き上げてきた「基軸」をしっかりと守り続けることを第一に、「大きく変わらないために、小さく変わり続ける」実践的な手法をポイント解説。 はじめに ｰｰｰｰ 困難な時こそ、商品戦略の原則に還ろう 【戦略1】商品の“世界観”を再定義する 【戦略2】売れるネーミング技法 【戦略3】勝つデザインリニューアル戦略 【戦略4】「伝える」から「伝わる」へ！熱鉄プロモーション戦略 【戦略5】商品リニューアル式成功理論「思考優位の法則」

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  • Released: November 8, 2020
  • Author: Chiho Kozaki
  • Rating: 0
  • Publisher: nihonkonsarutexingusuisinkikou (November 8, 2020)
  • Total Page:
  • File Size: 3392 KB
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