If you want to start a successful business, then this is the right book for you! Being in an era where business makes the world go round, it is essential to have a plan to help you to succeed in business. This book guides you through all the steps necessary in writing a business plan for a sucessful business. The objective of the book is for the reader to be able to write a business plan and also to grasp all the strategies in starting a business that is successful and productive. In an interview the author of the book described it as, "a book for business savy people".